[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lusia.cz\/cenotvorba-jako-zaklad-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.lusia.cz\/cenotvorba-jako-zaklad-podnikani\/","headline":"Cenotvorba jako z\u00e1klad podnik\u00e1n\u00ed","name":"Cenotvorba jako z\u00e1klad podnik\u00e1n\u00ed","description":"Jako podnikatel mus\u00edte stanovit cenu sv\u00fdch slu\u017eeb nebo zbo\u017e\u00ed. Zp\u016fsob tohoto ur\u010dov\u00e1n\u00ed ceny spolu s platn\u00fdmi z\u00e1kony se naz\u00fdv\u00e1 cenov\u00e1 politika. Ur\u010dov\u00e1n\u00ed ceny je \u010d\u00e1st marketingov\u00e9ho mixu. A to celkem podstatn\u00e1 […]","datePublished":"2019-09-26","dateModified":"2023-05-26","author":{"@type":"Person","@id":"https:\/\/www.lusia.cz\/author\/#Person","name":"","url":"https:\/\/www.lusia.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lusia.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lusia.cz\/wp-content\/uploads\/img_a355550_w3816_t1569753665.jpg","url":"https:\/\/www.lusia.cz\/wp-content\/uploads\/img_a355550_w3816_t1569753665.jpg","height":0,"width":0},"url":"https:\/\/www.lusia.cz\/cenotvorba-jako-zaklad-podnikani\/","about":["Byznys"],"wordCount":377,"articleBody":"Jako podnikatel mus\u00edte stanovit cenu sv\u00fdch slu\u017eeb nebo zbo\u017e\u00ed. Zp\u016fsob tohoto ur\u010dov\u00e1n\u00ed ceny spolu s platn\u00fdmi z\u00e1kony se naz\u00fdv\u00e1 cenov\u00e1 politika. Ur\u010dov\u00e1n\u00ed ceny je \u010d\u00e1st marketingov\u00e9ho mixu. A to celkem podstatn\u00e1 a d\u016fle\u017eit\u00e1 sou\u010d\u00e1st. Je toti\u017e t\u011b\u017ek\u00e9 odhadovat, kolik jsou budouc\u00ed klienti ochotn\u00ed zaplatit za zbo\u017e\u00ed nebo slu\u017ebu.Je p\u0159itom velmi d\u016fle\u017eit\u00e9 ur\u010dit cenu sv\u00e9ho produktu spr\u00e1vn\u011b. Cena rozhoduje o konkurenceschopnosti firmy. A o jej\u00ed rentabilit\u011b. Kdy\u017e spr\u00e1vn\u011b ur\u010d\u00edte cenu, m\u016f\u017eete zv\u00fd\u0161it popt\u00e1vku po sv\u00e9m produktu. Nastaven\u00ed ceny by m\u011blo b\u00fdt sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie ka\u017ed\u00e9ho podniku a ka\u017ed\u00e9ho podnikatele.Do ceny v\u00fdsledn\u00e9ho produktu mus\u00edme zahrnovat p\u0159edev\u0161\u00edm v\u00fdrobn\u00ed n\u00e1klady. Potom tak\u00e9 n\u00e1klady na dopraven\u00ed produktu k z\u00e1kazn\u00edkovi. D\u016fle\u017eit\u00e9 jsou tak\u00e9 n\u00e1klady na marketing a propagaci. Spousta v\u00fdrobk\u016f tak\u00e9 mus\u00ed proj\u00edt p\u0159ed uveden\u00edm na trh speci\u00e1ln\u00edmi zkou\u0161kami, testy a certifikacemi. Tyto n\u00e1klady se tak\u00e9 mus\u00ed prom\u00edtnout do cenotvorby.Jednotliv\u00e9 typy tvorby cen1. Dle n\u00e1klad\u016fTato metoda je nej\u010dast\u011bj\u0161\u00ed. V\u00fdslednou cenu produktu tvo\u0159\u00ed n\u00e1kladov\u00e1 cena a p\u0159ira\u017een\u00e1 mar\u017ee. U tohoto zp\u016fsobu ur\u010d\u00edte minim\u00e1ln\u00ed cenu, za kterou mus\u00edte produkt nab\u00eddnout tak, abyste z\u00e1rove\u0148 dos\u00e1hli i ur\u010dit\u00e9ho zisku.2. Dle popt\u00e1vkyP\u0159i t\u00e9to metod\u011b sledujeme popt\u00e1vku po zbo\u017e\u00ed. Na z\u00e1klad\u011b popt\u00e1vky od z\u00e1kazn\u00edk\u016f a vlastnost\u00ed produktu ur\u010dujeme cenu. Tato metoda je slo\u017eit\u011bj\u0161\u00ed. Proto\u017ee nen\u00ed snadn\u00e9 odhadnout budouc\u00ed popt\u00e1vku. Zp\u016fsobem zji\u0161t\u011bn\u00ed budouc\u00ed popt\u00e1vky po zbo\u017e\u00ed nebo slu\u017eb\u011b m\u016f\u017ee b\u00fdt dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed, kvalifikovan\u00fd odhad, pr\u016fzkum trhu nebo anal\u00fdza minul\u00fdch prodej\u016f.3. Dle konkurenceT\u00e9to metod\u011b p\u0159edch\u00e1z\u00ed detailn\u00ed pr\u016fzkum trhu. Sledujete konkurenci a jej\u00ed cenotvorbu. U podobn\u00fdch produkt\u016f nakonec nastav\u00edte cenu podobnou. P\u0159\u00edpadn\u011b o n\u011bco ni\u017e\u0161\u00ed, abyste dos\u00e1hli vy\u0161\u0161\u00ed konkurenceschopnosti. Z\u00e1rove\u0148 v\u0161ak mus\u00edte vz\u00edt v \u00favahu sv\u00e9 n\u00e1klady.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cenotvorba jako z\u00e1klad podnik\u00e1n\u00ed","item":"https:\/\/www.lusia.cz\/cenotvorba-jako-zaklad-podnikani\/#breadcrumbitem"}]}]